Russia to Be ITB Berlin 2020’s Convention, Cultural Partner

Russia, the world’s largest country is the Convention & Culture Partner of the World’s Largest Travel Trade Show. 

As a Convention & Culture Partner, Russia will be represented with several sessions at the ITB Berlin Convention. Zarina Doguzova, will give a welcoming speech at the opening of the world's largest tourism congress on Wednesday, March 4 in the CityCube Berlin (Room A4/A5) (10.45-10.50 a.m.)

Also in the CityCube, a case study session on "Transforming the Global Tourism Industry by Breakthrough Travel Startups" will be held in cooperation with Russia on Thursday, 5 March from 3 to 3.45 pm. Panel guests are Ilya Gusakov, Head of Business Development, MAPS.ME, Nalatia Pukhova, Partner Relations Manager, Travelpayouts by Aviasales, Eugenia Strizhkina, Head of the Infrastructure Project Office, RussPass as well as Egor Yakovlev, Business Development Director, izi.TRAVEL.

On Destination Day, Friday, 6 March, 14.00-14.45 p.m., the panel "Destination Stereotypes: Video Marketing as Effective Tool for Image Creation" is on the agenda. Stereotypical perceptions of tourists are at the center of the discussion. 

Mila Ilushina, Head of Strategic Projects Department, Moscow Project Office for Tourism and Hospitality Development, Elena Lysenkova, Advisor of the Head, Federal Agency for Tourism Russia, Irina Sergeeva, Head of the Department of International Tourism, Federal Agency for Tourism Russia as well as Vladimir Varnavskii, CEO & Founder, VResorts, discuss the importance of video content as a success factor for building effective communication campaigns.

Russia, with its long history and rich cultural heritage, is a country of superlatives. As part of both Europe and Asia it combines many different influences. Cultures from Western Europe, China and the Orient have produced a unique blend of art, architecture, music and spiritual influences.