Colombia Comes to FITUR 2019 with Music and More
Colombia is celebrating its musical wealth and heritage. Colombia will be present at one of the world’s leading travel fair, set to begin next Wednesday in Madrid, is a large music box where visitors will experience live concerts, learn the steps to dance salsa and vallenato, play typical instruments like the marimba and taste unique and traditional dishes.
Colombia has its own stand at FITUR LGBT to present its offer, focused on Diplomacy cultural tourism, nature and wellness, fairs and music festivals.
ProColombia launches the 'Guide for the development of LGBT tourism’, written in collaboration with Peter Jordan and the White paper "Music is the new gastronomy", prepared together with the WTO and Sound.
Madrid, January 16. Colombia returns to FITUR with an offer full of experiences of nature, music and, gastronomy, with more than 40 expert DMC`s, representatives of regional promotion offices and the main associations of the sector.
The Colombian delegation is led by Juan Pablo Franky, Vice Minister of Tourism of the Government of Colombia and Flavia Santoro, president of ProColombia, the official agency for the promotion of investment, tourism, exports, and the country brand.
According to the promotion strategy of ProColombia, based on the musical diversity of "the country of a thousand rhythms", the stand will represent a great music box, with activations to travel the main destinations, through the rhythm of cumbia, bullerengue, bambuco, salsa and currulao.
Over the weekend, Colombia will offer music and live dances by the Baranoa band, a Big Band made up of 40 children and young people, between 6 and 15 years old, who will perform at the main stages of the fair.
Colombia is becoming an increasingly popular holiday destination. International travel to Colombia is up more than 10 percent in 2018, and much of that has to do with all of the new public and private investment in tourism infrastructure during the last few years.
The nation’s stable political climate, sustainable economic development strategies, and a healthy tax incentive to lure global hospitality brands to Colombia are also contributing to the robust growth.
