Bahamas’ Travel Industry Shows Double-Digit Growth

International arrivals in the Bahamas show a solid growth of 10.2 percent year-to-date, maintaining the tourism turnaround that began in October last year.

The growth trend is driven by strong performance from the United States, but a 29.6 percent increase through July in arrivals from Canada is also contributing to the overall growth story.

The Bahamas Ministry of Tourism & Aviation restarted robust marketing and communications efforts in North America telling the Bahamas travel story to consumers by bringing travel journalists and digital influencers to the country, and using strategic content and digital amplification to reach travel decision makers.

The ministry is already underway with the marketing program for 2018-19 and anticipates continued business growth supported by this work.

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The ministry of tourism is deploying advertising across a variety of broadcast, digital and out-of-home channels in key markets, raising awareness of the destination.

An ambitious content marketing program complements this traditional advertising with the goal of inspiring consumers to explore more islands across the country.

The ministry expects tourism growth to continue as bookings are up 6.7 percent over the August to October period and show a ten percent increase for the final two months of 2018.