





As the world's leading travel trade show, ITB Berlin, prepares to take place from March 4-6, 2024, industry optimism is high. The latest data from IPK International and ITB Berlin highlights the robust recovery of outbound travel, with global demand now matching 2019 levels.
A 13% increase in international travel year-on-year underscores the sector's full recovery. Notably, the rise in business trips and substantial growth in Asia are key drivers. Even with rising travel costs, outbound demand remains strong for 2025.