Mexico Hopes to Reel in 200,000 Indian Visitors by 2022

The Mexico Tourism Board aims to target over 200,000 Indian outbound visitors to visit Mexico by 2022. Mexico received 64,900 Indian visitors in 2016.

This was announced in a program organized by the Embassy of Mexico in India and Mexico tourism Board in collaboration with Travel + Leisure India & South Asia.

Mexico’s sustained, fast growth in tourism shows its incredible quality and diversity in tourism offering and hard work of the entire industry of the country, both internationally and domestically.

The Indian outbound tourist is expected to be around 50 million globally, and Mexico is targeting a 4 percent market share of this.

The Mexico Tourism Board’s shared a tourism development strategy focusing on developing expanded products and personalized marketing campaigns on areas like luxury, weddings and romance, diving, biodiversity and nature, culture, gastronomy, high-profile events, sports and adventure, as well as programs for audience segments such as millennials, LGBTQ and retirees.

In each of these areas, partnerships with key destinations as well as global travel operators will bring an ever-expanded portfolio of options to all travelers.

This will help Mexico in achieving the new ambitious goal of reaching 2 million visitors from Indian by 2022.