ProColombia to Launch Business Matchmaking Forum

ProColombia and the Colombian Ministry of Information Technologies and Communications will host the first-ever, technology-focused Business Matchmaking forum to pair over 70 Colombian companies with an expected 150 to 200 Canadian and American buyers and investors next October 28 and 29 in Toronto.

The invitation-only event, to be held at the Metro Toronto Convention Centre, will include the launching of “Colombia Bring IT On,” the country’s official campaign promoting a thriving sector that includes IT, Software and Digital Services companies. The campaign focuses on countries with high demand for services in these sectors such as the U.S., Canada, Spain, England and countries in Central and South America.

Since 2012, almost 1,000 Colombian companies in the Software and Digital Content sectors have exported over US$166 million in services to 60 countries. Between 2012 and 2014, the main destinations for Colombian software services were South America and the U.S.; Canada was among the top buyers of digital services in that same period, along with the U.S., Ecuador, France and Spain.

According to IDC, Colombia is the third largest provider of IT services in Latin America after Brazil and Mexico, with total sales calculated at US$2.5 billion. Apps account for about 40 percent of software development in Colombia, while outsourcing makes up about 40 percent of all IT services sold.