Bahamas Rolls Out New Campaign in Toronto

Officials from Bahamas Tourism rolled into Toronto on Thursday and put on a splashy, colorful event on the 43rd floor of the posh Bisha Hotel Toronto, complete with a fabulous drummer, craft cocktails and excellent food.

They also displayed a couple of cool videos with Bahamian-American rock star Lenny Kravitz, using his famous “Fly Away” song to launch the new “Fly Away Bahamas” campaign.

Kravitz has a place on the quiet Bahamian island of Eleuthera, where it’s said he was inspired to write the Grammy Award-winning “Fly Away.” He also helped design some of the rooms at The Bisha Hotel Toronto.

Joy Jibrilu, Ministry of Tourism and Aviation Director Genereal, said the campaign is aimed at boosting travel to lesser-known destinations in the Bahamas.

Bahamas Tourism showed off a wonderful video of a woman who lives on the outer island of Eleuthera and grows pineapple. She goes by the name of “Lady Di” and she’s a natural on the camera; relaxed and funny and oozing the kind of authenticity travelers seem to crave these days.

Source: Travel Pulse