Bermuda Tourism Authority Confirms Tracy Berkeley as Chief Executive Officer

The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Executive Officer, creating history as the organisation's first female leader. Berkeley has been serving as the BTA's Interim CEO since June 2022.  

Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the role of interim CEO in June 2022.  Within the last nine months, Berkeley has worked tirelessly to stabilize the organization for increased team productivity, raised the awareness and relevance of the destination by meeting with stakeholders in the travel trade, and media industries, and worked alongside partners to deliver the BTA's award-winning Lost Yet Found campaign.

With her steady hand, Berkeley has helped to build a new leadership team that is better fit to meet the organisation's needs, reengaged with key industry leaders, and most importantly, restored the credibility of the BTA in the eyes of its stakeholders. Berkeley serves on several private and public Boards and is a 2024 Certified Destination Management Executive (CDME) candidate.