Tennis Star Roger Federer to Promote Swiss Tourism

After years of positively representing Switzerland through his sporting excellence and friendly, down-to-earth manner, Roger Federer has now become an official brand ambassador for the destination.

The tennis legend is entering into a long-term cooperation with the Swiss national tourism board, Switzerland Tourism.

The common goal: attracting guests to visit Switzerland with its energising nature. The support is much needed at this time, emerging from the biggest tourism crisis since WWII.

Communication activities will begin throughout the month of April with a focus on European cities followed by the USA and Asia Pacific. A series of visuals and short clips will showcase Federer being energized by Swiss nature.