Turks & Caicos Appoints EM Marketing & Communication in Latin America

Turks & Caicos has officially selected EM Marketing & Communication as its new representative agency in Latin America, with the goal of boosting the destination's visibility and appeal across key markets in the region.

Led by CEO Elsa Petersen, EM Marketing & Communication will roll out a dynamic strategy that blends trade marketing, public relations, digital campaigns, and event activations. The approach is designed to promote the natural beauty, unique culture, and premium tourism offering of this Caribbean paradise to Latin American travelers.

“We are very excited to represent Turks & Caicos in Latin America,” said Petersen. “Our mission is to create authentic connections between the destination and travelers, highlighting its richness and encouraging sustainable, meaningful tourism experiences.”

Trina Adams, Chief Marketing Officer of Experience Turks & Caicos, welcomed the move: “Having the selected agencies for Latin America, Canada, and the U.S. is an important step in our ongoing efforts to ensure Turks & Caicos remains the Caribbean’s premier premium destination. We look forward to close collaboration in the coming months.”

With a results-driven mindset and strong understanding of the Latin American travel landscape, EM Marketing & Communication aims to deliver targeted campaigns and strategic partnerships that will grow visitor numbers and reinforce the islands’ identity as a must-visit destination in the region.