UNWTO, Expedia to Share Data and Insights on Tourism
The World Tourism Organization (UNWTO) will work alongside the Expedia Group to strengthen ties between the public and private sectors and drive tourism’s recovery from the impacts of the COVID-19 pandemic.
The two parties signed a Memorandum of Understanding (MoU) that will see them collaborate on a range of topics, with the common goal of driving recovery and making the sector more resilient and sustainable.
UNWTO Secretary-General Zurab Pololikashvili met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions.
Highlighting UNWTO’s commitment to strengthening ties with the private sector, this enhanced partnership will see the United Nations Specialized Agency work more closely with the Expedia Group.
Joint actions will focus on market intelligence and innovation. UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.
The partnership between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale. This will help inform decision-making, producing data-based policies aimed at tourism’s sustainable recovery and future development.