Wego, Turespaña Join Forces to Inspire MENA Travelers with Unforgettable Spanish Summers
Wego, the leading travel app and online marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with Spain's Tourist Office (Turespaña) to launch a vibrant summer campaign that highlights Spain’s most iconic and hidden seasonal experiences. The initiative aims to connect MENA travelers with the richness of Spanish culture, cuisine, and coastline.
With interest in authentic and immersive travel at a peak, the campaign introduces summer in Spain as more than just a beach holiday. It showcases legendary highlights like Barcelona’s Gaudí architecture, flamenco in Seville, the golden shores of Costa del Sol, and the tranquil charm of the Balearic Islands. It also brings to light lesser-known gems such as digital nomad-friendly towns, eco-travel trails, and gastronomic escapes in regions like Galicia and the Basque Country.
Mamoun Hmidan, Chief Business Officer at Wego, stated, “We’re proud to partner with Turespaña to unlock the full potential of Spain’s summer allure for MENA travelers. From cultural wonders and seaside relaxation to rich culinary adventures, Spain promises unforgettable travel moments—and we’re excited to bring those stories to life.”
As part of the campaign, travelers will gain access to exclusive itineraries, influencer-led content, and curated travel guides. These will include tapas trails in Madrid, private yacht experiences around Ibiza, and stays in boutique hotels and traditional villas, all tailored to enhance the Spanish summer lifestyle.
Carlos Ruiz González, Director of Turespaña for the GCC, noted that this collaboration aims to present Spain as a destination for both luxury and cultural depth. “Through Wego’s reach, we’re showcasing a multifaceted Spain—where relaxation, adventure, and heritage blend seamlessly. We want travelers from the Middle East to forge a deep connection with the country’s vibrant soul.”
The campaign also emphasizes Spain’s innovation in tourism, spotlighting sustainable travel, inclusive experiences, and digital travel services designed for comfort and convenience. From savoring paella in Valencia to wandering Granada’s ancient streets, every journey is positioned as a story worth remembering.
This collaboration reflects a growing demand for meaningful summer travel, positioning Spain as a top-tier destination for MENA travelers seeking sun-soaked escapes intertwined with cultural exploration and authentic local flavors.
