Brand USA Launches E-Learning Training Program in Spain

Brand USA, the US destination marketing organization (DMO), has officially launched its lauded travel agent e-learning platform (USA Discovery Program) in Spain. The rollout was announced during the inaugural Brand USA Travel Week Europe in Europe. The e-learning platform can be visited on USADiscoveryProgram.es.

The new travel trade website (VisitTheUSA.com/TravelTrade) provides international travel industry professionals with a comprehensive, one-stop platform to help better sell travel opportunities to the United States.

The nation’s destination marketing organization created the new online platform for the international travel trade to make destination decisions simpler and stress-free.

“Brand USA understands the importance of the travel trade and we’ve taken detailed measures to create a website that truly reflects the industry’s needs, interests, and desires,” Cathy Domanico, vice president, global trade development for Brand USA, said. “The travel trade continues to play a significant role in driving international visitors to, through, and beyond America’s gateways. This new digital development will enable Brand USA to better connect with, and provide an engaging platform for, all travel industry professionals.”

The website – easily accessible from all mobile devices with intuitive navigation – offers enriched creative and up-to-date content. Launched in January 2018, VisitTheUSA.com/TravelTrade combines useful trade resources, which were spread across Brand USA’s consumer and corporate websites, into a single, stand-alone space.  

“We’re so pleased to launch this new innovative and interactive online training program in Spain,” said Christopher L. Thompson, president and CEO of Brand USA.

The website enables the travel trade to browse robust itineraries and destination guides; view travel destination videos and find out how to embed them in their own collateral; learn about essential travel tips; and locate contact information for travel destinations.

The USA Discovery Program also is easily accessible on the new website, allowing the travel trade to become USA travel experts.  As an innovative and interactive online training course, USA Discovery Program expands the knowledge and skills of the travel trade representatives so they effectively sell USA trips to their customers.