Brazil's GOL Now Fully Powered by Sabre's PSS
Sabre Corporation, the leading software and technology provider that powers the global travel industry, today announced the successful migration of GOL Linhas Aéreas, Brazil's largest domestic airline, from their legacy reservation system onto the SabreSonic passenger service system (PSS).
The well-executed cutover now enables the airline to expand GOL's global reach, offer exceptional personalized passenger experiences, and propel its growth plans.
With the recent migration, Sabre's highly-scalable technology will collectively manage the large number of passengers that travel on GOL each year. The two companies will continue to work closely to expand the airline's operations and evolve its retailing, distribution and fulfillment capabilities.
Headquartered in São Paulo, GOL began operations in 2001 and has quickly grown to become one of largest airlines in South America, carrying more than 36 million passengers per year to over 100 destinations in Brazil, South America, the Caribbean and the United States.
Sabre's robust PSS has already allowed Sabre's valued partners to realize increased revenue through merchandising, codeshare agreements and alliance partners, plus cost savings from better managed inventory and schedules, as well as from shopping and reservations capabilities. Airlines are also able to gain an improved understanding of market trends using real-time data which finds problems and creates solutions to maximize the value of every seat sold.
SabreSonic will provide GOL's customers with a seamless experience, from flight search, online booking, check-in, purchasing ancillaries on websites, and after-sales service. The PSS is designed to automate sales and reservations with enhanced functionalities that can help provide increased revenue opportunities by tailoring offers to meet the needs of every traveler and help create the most efficient airport experience possible.