Cendyn, Pegasus Enter Merger Agreement
Cendyn, the leading provider of cloud-based software and eCommerce services for the hospitality industry, enters into a merger agreement with Pegasus, a leading provider of revenue and distribution solutions for the hospitality industry.
The combination of both companies provides hoteliers with a platform to maximize their direct-booking channel and enhance the guest experience across every touchpoint.
With many hoteliers struggling with resources and profitability, this merger offers a lifeline for those looking to build on topline revenue through their direct channels.
At the heart of this merger lies Cendyn's Customer Data Platform, Starling, and Pegasus's CRS, which, combined, provides hoteliers access to a true system of record for profiles and rates for every guest. Leveraging the alignment of these key data points puts hoteliers at the forefront of personalization to enhance the direct-booking experience.
This merger follows the Cendyn and Rainmaker merger in 2019 and, most recently, the Cendyn and NextGuest merger in 2021.
In 2019, Travel Tripper and Pegasus merged. Bringing together these enterprise software solutions in the industry has allowed Cendyn to spearhead global growth and optimize its offering for hoteliers as the preferred vendor for those looking to deliver revenue growth at scale.
The financial details of the merger were not disclosed. The transaction is anticipated to close in the fourth quarter of 2021, subject to customary closing conditions.