EU Travel & Tourism to Add 4.5 Million Jobs by 2035, Says WTTC

The World Travel & Tourism Council (WTTC) forecasts a dynamic future for the European Union’s Travel & Tourism sector, with projections indicating the creation of 4.5 million new jobs by 2035. This will bring the total to over 30 million, meaning the sector will support one in seven jobs across the EU and strengthen its position as a key driver of economic growth and social development.

According to WTTC’s Economic Impact Research, the sector’s GDP contribution is expected to rise to nearly €2.3 trillion, making up just under 11% of the EU economy. With a projected compound annual growth rate (CAGR) of 1.8% over the next decade—outpacing the overall EU economy’s 1.3% CAGR—Travel & Tourism is set to become one of the Union’s most strategically important industries.

By 2025, the sector is forecast to generate almost €1.9 trillion, equivalent to 10.5% of GDP, and employ nearly 26 million people, or 12% of all EU jobs. International visitor spending is projected to reach €573 billion, up more than 11% year-on-year, while domestic spending is expected to grow to €1.1 trillion.

WTTC hailed the appointment of Apostolos Tzitzikostas as the EU’s new Commissioner for Sustainable Transport & Tourism, marking the first time this portfolio has had a dedicated role. The Council also welcomed the Commissioner’s plan to unveil a Sustainable Tourism Strategy, seen as a crucial step in supporting the sector's long-term resilience and innovation.

WTTC President & CEO Julia Simpson praised the EU’s recognition of the sector’s potential: “Travel & Tourism is driving jobs, inclusion, and regional growth. The new commissioner role signals the EU’s intent to harness this power. With the right policy support and investment, the next decade can deliver even greater impact for people and planet.”

This momentum comes ahead of the WTTC Global Summit set to take place in Rome this September, bringing together global leaders to focus on sustainability, investment, and resilience. In 2024, the sector had already bounced back strongly, contributing €1.8 trillion to GDP and supporting 24.5 million jobs—surpassing pre-pandemic levels and reaffirming the sector’s role as a cornerstone of the EU’s economic engine.