Saudi Arabia Unveils World’s Largest Desert Tourism Project

Saudi Arabia has taken another major step in transforming its economy with the launch of the “Nujuma Desert Oasis”, the largest desert tourism project in the world. Located in the Rub’ al Khali, or Empty Quarter, the project aims to redefine luxury tourism through a blend of sustainability, innovation, and Arabian heritage.

Unveiled by the Saudi Tourism Authority, the development will include eco-resorts, stargazing domes, and curated desert exploration experiences such as camel safaris and dune gliding. The project's name, "Nujuma," means “stars” in Arabic, highlighting its focus on astronomy tourism in one of the world’s darkest and most pristine night skies.

The first phase, expected to open in early 2026, will feature 12 high-end lodges powered entirely by solar energy and constructed using local materials. Saudi Arabia aims to attract over 5 million visitors annually to Nujuma by 2030, many of whom are expected to come from Europe, Asia, and the Gulf region.

This development is part of the kingdom’s Vision 2030, an ambitious initiative to diversify the national economy away from oil dependence. Tourism is a cornerstone of that vision, with Saudi Arabia investing over $800 billion in travel infrastructure, including the NEOM mega-city and the Red Sea Project.

Saudi officials say the Nujuma Desert Oasis will create thousands of jobs for local communities and elevate the country’s profile as a global tourism hotspot. Training centers for desert guides, conservation specialists, and hospitality staff are already being set up.

The project is being monitored closely by environmental watchdogs, who have expressed cautious optimism. Developers have promised to maintain strict ecological safeguards to preserve the desert’s delicate ecosystem.