Iberostar Group, GIATA Cut Strategic Partnership Deal

Iberostar Group, the Spanish hotel chain specializing in 4- and 5-star hotels, announced it is partnering with GIATA, the leading travel technology company for tourism content, to empower Iberostar to optimise its content management and distribution in one central platform.

In collaboration with GIATA, Iberostar will enrich its online presence for its portfolio, showcasing a consistent and accurate brand footprint in all sales channels. 

GIATA’s premium hotel content approach enables Iberostar to enhance the travel experience of its end customers. Iberostar will now be able to inform them promptly and accurately about any changes to its properties – across all channels. 

This will help Iberostar to both save manpower and streamline its content management workflow.