Albania, the Adriatic Gem Shines at ITB Berlin 2025
Albania has been designated as the partner country for ITB Berlin 2025, the world’s leading travel trade show, taking place from March 6 to 9 in Germany. This partnership presents a unique opportunity for the Balkan nation to showcase its vast tourism potential to a global audience. With a blend of pristine beaches, historic cities, and a vibrant culture, Albania is emerging as one of Europe's most attractive travel destinations.
Natural Wonders and Dreamy Beaches
Located in the heart of the Balkans, Albania boasts a stunning coastline along the Adriatic and Ionian Seas, featuring destinations like Ksamil, known for its crystal-clear waters and white sandy beaches, and Dhermi, famous for its lively atmosphere and breathtaking scenery. The country is also home to the spectacular Llogara National Park, a mountainous paradise offering panoramic views and unique hiking trails.
Historic Cities and Cultural Heritage
Albania's cultural heritage is vast and fascinating. The city of Gjirokastër, a UNESCO World Heritage Site, impresses with its well-preserved Ottoman architecture, while Berat, known as the "City of a Thousand Windows," offers an unforgettable experience with its white-stone houses and iconic castle. In the capital, Tirana, visitors can explore a blend of history, art, and modernity, reflected in landmarks like Skanderbeg Square and the revitalized Blloku district, filled with cafés, galleries, and vibrant nightlife.
Albanian Cuisine and Warm Hospitality
Albanian cuisine is another highlight of the country. Dishes such as byrek (flaky pastry filled with cheese or meat), tavë kosi (baked lamb with yogurt), and fresh seafood from the coast are must-tries for any traveler. Albanian hospitality is legendary, making visitors feel welcome in every corner of the country.
Albania in the Spotlight at ITB Berlin 2025
As the partner country of ITB Berlin 2025, Albania will have a prominent presence at the fair, promoting its tourism offerings through events, presentations, and interactive activities. With its growing tourism infrastructure and diverse attractions, Albania is ready to establish itself as a top destination in Europe.
Through this partnership at ITB Berlin 2025, Albania aims not only to attract more visitors but also to position itself as a sustainable and authentic destination that captivates with its history, nature, and people.
