Americas Tourism Summit 2024: Redefining the Future of Tourism in the Americas
The upcoming Americas Tourism Summit 2024, scheduled for December 2-3 at the picturesque Biscayne Bay Campus of Florida International University in Miami, is set to be one of the most significant gatherings for the tourism sector in the region.
This high-profile event will bring together leaders from public and private sectors, academics, strategists, and international experts to address key challenges and opportunities in tourism across the Americas.
With a focus on sustainability, technological innovation, and regional cooperation, the summit aims to create strategies and partnerships to strengthen local economies and foster inclusive development.
Breaking Barriers in Global Tourism Markets
A highlight of the event will be the panel titled “Breaking Barriers: Strategies to Conquer Global Tourism Markets”, scheduled for December 3 from 1:30 to 2:40 PM. Moderated by Lucy Valenti, former president of CANATUR Nicaragua, the panel will feature prominent voices such as Juan Camilo Caicedo (Expedia Group), Carlos Umaña (El Salvador Tourism Chamber), Gilberto Salcedo Ribero (ProColombia), and Verónica De Santiago, General Director of Grupo Excelencias.
This session will delve into innovative strategies for positioning destinations in the Americas within highly competitive global tourism markets, emphasizing strategic alliances, digitalization, and the diversification of tourism offerings.
The summit will go beyond destination promotion, addressing vital topics like regenerative tourism, sustainability, and the application of artificial intelligence in the sector. These areas are crucial for ensuring balanced growth that respects natural and cultural resources while fostering economic investment.
Panels on regenerative tourism, moderated by Eugenio Yunis, and smart tourism, led by technology experts like Alejandro Mullor Sarsa (Microsoft Europe), will provide a comprehensive vision for the industry’s development.
The summit will also serve as a platform to bolster regional cooperation. Organizers have highlighted the importance of greater integration among the countries of the Americas, acknowledging challenges such as disparities in tourism development, resource management, and infrastructure gaps. This event will facilitate knowledge exchange and joint project implementation to amplify tourism’s positive impact on local communities.
The Americas Tourism Summit will include activities designed to foster connections among attendees, creating an environment conducive to investment projects and strategic partnerships. These networking sessions are particularly relevant in a context where public-private collaboration is deemed essential for advancing tourism as a driver of economic development.
