COCAL 2024 Ready to Unfold in Peru's Lima
The Federación de Entidades Organizadoras de Congresos y Afines de América Latina (COCAL) is gearing up for its annual conference in 2024, celebrating four decades of leadership in the meetings industry. This event will take place in Lima, Peru, bringing together leaders, innovators, and professionals from across the region.
In its 40th edition, COCAL reaffirms its role as the leading voice in the meetings industry in Latin America. More than just a gathering, this conference becomes a hub where ideas are generated, collaboration is fostered, and new goals are set for the sector.
With a modern and refreshed perspective, COCAL 2024 promises to be a dynamic event, adapted to the challenges and opportunities of the current landscape, from the latest technological trends to best practices.
Attendees can expect an enriching experience that includes keynote speeches, interactive workshops, and networking sessions that will facilitate knowledge exchange and the creation of strategic alliances.
Among the topics to be addressed are sustainability in events, professional management, the perception of Latin America in the global market, specialized challenges, and technological integration.
The conference will feature prominent speakers, including Ana María Viscasillas, President of the Events Industry Council, who will discuss inspiration and innovation in the meetings industry; Raimond Torrents, CEO of Event Management Institute, who will explore the identification of unique opportunities; and José Carlos de Santiago, President of the Excelencias Group, who will talk about gastronomy as a core of new experiences.
Other notable speakers include Arnaldo Nardone, Juan Fernando Rubio, David Hidalgo, José Quiñones, Rafael Félix Torrese, Julio César Bojórquez, Álvaro Rojas, and Patricia Grisolle, who will share their expertise in areas such as sustainability, strategic planning, trade show marketing, sports events, and digital transformation.
The COCAL 2024 program will run from July 9 to 11, featuring activities such as the Annual General Assembly of COCAL, the Future Leaders Forum, and the conference's opening ceremony.
The thematic pillars will range from sustainability and professional management to technological integration, providing a comprehensive view of current trends and challenges in the meetings industry.
COCAL 2024 is shaping up to be a pivotal event, celebrating the legacy of the meetings industry in Latin America while looking towards the future with optimism and determination.
