Fairfest Expands Global Footprint with Acquisition of WTE Miami

Fairfest Media, one of Asia’s leading trade show organizers, has acquired WTE Miami, strengthening its presence in the Americas and reshaping the landscape of B2B tourism events worldwide. The move marks a significant milestone in the company’s global expansion strategy.

WTE Miami, held in Miami Beach, has become a strategic hub for international buyers, exhibitors, and key industry stakeholders. Its specialized format and strong business-generation capabilities have positioned it as an essential event on the global tourism calendar.

Through this acquisition, Fairfest plans to integrate expertise from its major Asian events, bringing advanced business matchmaking tools and enhanced leadership and training programs to elevate WTE Miami’s scale and quality. The aim is to broaden its reach and reinforce its relevance for the region.

The 2026 edition is expected to be particularly ambitious, with a larger number of exhibitors, expanded thematic agendas, and a clear strategy to engage both Latin American and North American markets simultaneously.

Choosing Miami as the event’s home adds strategic value, as the city serves as a natural bridge between Latin America and the United States, fostering regional synergies and commercial exchange. This reinforces Fairfest’s vision for a truly intercontinental platform.

For tourism professionals, the acquisition promises greater visibility, stronger business opportunities, and an enriched network. For the global industry, it signals that trade shows are evolving to deliver more connectivity, innovation, and commercial return.