Iberia, Turespaña Roll Out Tourism Campaign on the Eve of FITUR 2023

A few hour away from the start of FITUR, Iberia and the Spanish Tourism Institute present a campaign to promote Spain among the nearly seven million travelers who fly with Iberia between America and Europe each year.

In an event led by the actors Gorka Otxoa and María Castro, which will be attended by the Minister of Industry, Commerce and Tourism, Reyes Maroto (TBC), this afternoon, at the Madrid Matadero cultural centre, Iberia and Turespaña will unveil a very special tourism marketing campaign to bring the best of Spain to the world.

At FITUR´s door, Iberia and Turespaña will present a project on which they have been working during 2022 to promote Spain among the nearly seven million customers who fly with Iberia each year between Europe and America.

One of the key parts of this project is the new on-board safety video that will be shown on the 36 aircraft in Iberia’s long-haul fleet, which operate the American´s airline routes: 26 destinations in 17 countries, including the United States, Argentina, Colombia, and Mexico, where Turespaña is focusing on attracting high-income visitors to our country.
50% of Iberia´s long-haul travelers are connecting passengers via Madrid coming from any of the more than 50 destinations in Europe offered by the airline, thereby maximizing the impact on potential international visitors to Spain.

“This collaboration with Iberia allows us to directly reach its millions of customers who arrive on its long-haul flights and show them that in Spain they can enjoy not only our beaches and good weather, but also rich cultural and gastronomic experiences, and exceptional leisure choices. The video reflects the diversity and richness of our nation, its natural landscapes, its vibrant cities, the north and the south, its islands, the coast, and mainland Spain, still undiscovered by many travelers. Places, all of them, where you can enjoy memorable experiences”, says Miguel Sanz, General Director at Turespaña.

In addition to the on-board safety video, which will be shown at the start of Iberia´s flights as part of the security protocol, Iberia and Turespaña launched a tourism promotion campaign in the media -showing outdoor locations in the above-mentioned cities- and on social networks.