Guext 2024 Kicks Off Tomorrow, Uniting over 130 Hospitality Suppliers

The inaugural edition of Guext, a trade fair for hospitality suppliers and services, starts tomorrow, featuring over 130 participating companies.

Organized by IFEMA MADRID in collaboration with FELAC, Guext will take place from October 18 to 21 in Hall 4 of the Recinto Ferial. This event brings together companies from seven countries, showcasing the international scope of the hospitality value chain.

Guext 2024 aims to be a pivotal meeting point and business platform for the industry, adopting a professional approach and occurring biennially. Attendees will explore the latest innovations in equipment, technology, design, and management related to the hospitality sector.

Key topics such as automation, new consumer expectations, and sustainable excellence will be discussed. The Guext Forum, created in partnership with the Escuela de Hostelería y Turismo de Cámara de Madrid, will host master lectures and round table discussions on industry trends and challenges.

The event will also feature the Innovation Gallery, where the 'Hospitality 2024 Excellence in Innovation Award' will be presented on October 21. The Lifetime Achievement Award for Excellence in Hospitality Distribution will honor professionals in the distribution channel on October 19.

A highlight of Guext will be the CoffeeXperience, showcasing the growing significance of coffee in hospitality. This dedicated space will host coffee producers, importers, and equipment manufacturers, offering certifications for baristas and tastings from various regions.

Overall, Guext positions itself as a landmark event that promises to significantly impact the hospitality sector in Spain and internationally, providing attendees with insights, innovations, and valuable connections.