IBTM Americas 2024 Kicks Off in Mexico City

On Wednesday, August 21, 2024, the highly anticipated IBTM Americas 2024 opened its doors at the Citibanamex Center in Mexico City. The event commenced at 11:00 AM with an Opening Conference titled “Fear, My Best Ally,” led by acclaimed high diver Adriana Jiménez. During her talk, Jiménez shared her personal and professional experiences, leaving a lasting impression on the audience with her message on transforming fear into a driving force.

Following the keynote, the official opening ceremony took place at 12:30 PM, featuring the traditional ribbon-cutting. Among the participants were Miguel Aguiñiga Rodríguez, Secretary of Tourism of the State of Baja California; Michel Wohlmuth, President of the Mexican Council of the Meetings Industry (COMIR); Eleonora García, General Director of IBTM Americas; and Luiz Bellini, General Director of RX Mexico. Each of them delivered remarks highlighting the event's significance for the meetings industry in Mexico and Latin America.

Around 1:30 PM, attendees were guided on an inaugural tour of the exhibition floor, where they had the opportunity to explore the various offerings and opportunities presented by the exhibitors at IBTM Americas.

One of the primary goals of IBTM Americas is to foster connections between event organizers and a diverse range of suppliers who can meet their needs. The event features a large exhibition hall where attendees can engage with top-tier destinations, hotels, resorts, DMCs, DMOs, and other key suppliers from around the world.

IBTM Americas 2024 offers a robust educational program designed to inspire and enhance the skills of attendees. Industry experts and thought leaders lead sessions covering a wide range of topics relevant to the travel, tourism, and MICE industries.

From the latest trends in event technology and sustainability practices to innovative marketing strategies and attendee engagement techniques, the educational sessions are crafted to provide practical insights that can be implemented immediately.

Networking lies at the heart of IBTM Americas, with the event structured to maximize opportunities for meaningful interactions. Attendees can participate in formal networking sessions, one-on-one meetings, and informal gatherings designed to foster collaboration and the exchange of ideas.