IMEX America Underscores the Recovery of the MICE Industry

13 October 2022 4:27am

The 2022 edition of IMEX America opened Tuesday at the Mandalay Bay Hotel in Las Vegas with buyer and exhibitor attendance levels harking back to pre-Covid levels, according to organisers who expect over 10,000 industry professionals to attend.

Exhibiting companies representing 180+ countries are promoting their services on nearly 400 booths, of which 38% are larger than in 2021, organisers report. Almost a third are new to the show since 2021.

In terms of regional buoyancy, Arusha, Abu Dhabi and Egypt are all back this year representing Africa and the Middle East, while Ras Al Khaimah joins them for the first time. Returning from Asia are Malaysia, Seoul, Taipei, Taiwan and Tokyo. Also, back in the fold from the Caribbean are Curacao, the Dominican Republic, St Martin and St Kitts.

European exhibitors are back in force after travel restrictions prevented many from participating last year. France, Italy and the Netherlands together with Germany, the Nordics, London, England and Scotland all have a substantial line up. Munich, Portugal and Poland also return.

Latin America also makes its mark, with Brazil, Ecuador, Rio de Janeiro, Uruguay and Buenos Aires all back on the show floor while Costa Rica, Los Cabos and Colombia are all taking more space than last year.

Significantly, North American representation is the largest by square footage since IMEX America launched in 2011. US exhibitors returning since pre-pandemic include Columbus, Pasadena, Napa Valley, Salt Lake, Tampa and Wisconsin.

Buyers keen to stay on top of event technologies may want to check out the Dahlia+ team’s offer of bookable, 35-minute guided tours. Each tour features five exhibitors who will give a five-minute introduction to their product or service. New names joining the line-up of technology companies are Hubilo, WebEx, Vfairs, Simple View and 6 Connex.

IMEX CEO, Carina Bauer, says: “We’re obviously thrilled about the numbers and turnout for this year’s show given the tough ride the global and US market has endured in the past few years.