ITB Americas Set to Launch in 2026

The world’s largest B2B tourism trade show is making its way to the Americas with the launch of ITB Americas in Guadalajara, Mexico, from November 10-12, 2026.

Building on the success of ITB Berlin 2025, Messe Berlin has signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco to bring this prestigious event to the region.

Positioned as the only travel trade show covering North, Central, and South America, as well as the Caribbean, ITB Americas will showcase all segments of the industry, including Adventure & Responsible Tourism, Business Travel, and Travel Technology.

According to an official statement, the exhibition is expected to feature 80% of exhibitors from the Americas and 20% from the rest of the world, with participation ranging from startups to global market leaders.

A New Milestone for ITB’s Global Expansion

ITB Americas joins Messe Berlin’s growing portfolio of international trade shows, which already includes ITB events in Shanghai, Singapore, and Mumbai.

“The launch of ITB Americas represents a continuation of our successful international strategy,” said Dr. Mario Tobias, CEO of Messe Berlin. “Having previously focused on Asia, for us it is now ‘ITB goes West.’”

The Americas offer some of the world’s most diverse travel experiences, from hiking in the Rocky Mountains and cruises in the Caribbean to exploring the Atacama Desert and immersing in Mayan culture. Additionally, key markets such as the USA, Canada, Mexico, and Brazil are expected to play a crucial role in the event’s success.

With ITB Americas 2026, the region is set to become a central hub for global travel and tourism professionals, strengthening its position in the international market.