SAHIC 2025 in Brazil Poised to Break Attendance Records
The 19th edition of SAHIC Latin America and the Caribbean is set to make history as the largest and most impactful event since its inception. Scheduled for March 24-25, 2025, at the iconic Fairmont Copacabana Hotel in Rio de Janeiro, the conference anticipates drawing over 350 top executives, investors, and industry leaders from across the globe.
A Thriving Backdrop for the Hotel Industry
This year’s event comes as the hospitality sector in Latin America experiences significant growth. Global hotel giants such as Marriott, Wyndham, and Best Western have recently announced expansions in the region. Brazil, the host country, is at the center of this boom, with projected investments of $1.6 billion over the next four years. These funds are expected to result in over 130 new hotel contracts, according to HotelInvest.
Big Names and Bold Plans
SAHIC 2025 has already secured participation from leading brands and organizations, including Accor, Hyatt, Marriott’s CityExpress, BWH Hotels, Wyndham Hotels & Resorts, and more. Public sector entities like the Government of Rio de Janeiro and the city’s Tourism Secretariat will also play a key role, emphasizing the importance of public-private collaboration in driving regional development.
Arturo García Rosa, President and CEO of Grupo SAHIC, expressed high expectations for the upcoming edition:
"Our goal is to create a platform where real business happens. Each year, we deliver innovative content that keeps participants ahead of the curve. For 2025, we’ve designed a program featuring critical topics that will shape the future of the industry, and there’s no better place to host it than Brazil, the region’s hottest market."
A Packed Agenda for Leaders
The two-day conference will feature over 50 panelists, roundtable discussions, networking sessions, and one-on-one business meetings. Participants from more than 15 countries, including investors, financial institutions, and government representatives, will explore trends and strategies that define the future of the hotel and tourism sectors.
SAHIC Group, the event organizer, has earned a reputation for fostering connections that drive real estate and tourism development. Over its 18 previous editions, the conference has been held in key cities like Buenos Aires, Lima, Cartagena, and Panama City, cementing its status as a must-attend event for industry stakeholders.
For further details or to register, visit www.sahic.com.
Why SAHIC 2025 Matters
As Latin America and the Caribbean continue to attract significant investment and development in hospitality, SAHIC serves as a vital compass for the sector. By uniting key players under one roof, the event aims to drive innovation, forge partnerships, and propel the region’s hotel industry to new heights.
