Trip.com Group Shortlists Global Finalists for 2025 Tourism Innovation Awards

Caribbean News…
13 July 2025 5:01pm
Events
Trip.com

The future of travel is taking shape. Trip.com Group has unveiled the top global finalists for its Tourism Innovation Awards 2025, spotlighting trailblazing projects that are redefining travel experiences through technology, culture, and sustainability. The final ten winners—selected from dozens of contenders—will be announced later this month, competing for a total prize pool of USD $1.4 million.

Among the standout finalists are:

  • The Afterlife Show at the Sphere (Las Vegas) – A 16K LED dome spectacle that blends immersive visuals and audio to create a futuristic live entertainment format.

  • ABBA Voyage (London) – A virtual concert experience using cutting-edge holographic tech to bring ABBA’s music to life in an unforgettable way.

  • Grand Egyptian Museum (Giza) – The largest archaeological museum in the world, integrating holograms and interactive storytelling with over 100,000 artifacts.

  • teamLab Borderless at Azabudai Hills (Tokyo) – A digital art museum where installations react to visitor movements in a seamless flow of artistic expression.

  • Nintendo Museum (Kyoto) – A nostalgic and interactive showcase tracing the evolution of video gaming, engaging fans of all ages.

These projects have already proven their value, with Trip.com Group data revealing they have driven an average 51% increase in destination bookings and 42% surge in search volume within the first three months of opening.

Three Pillars of Evaluation

The shortlisted entries are being assessed on:

  • Innovation: Incorporating breakthroughs in tech, immersive travel, cultural integration, and cross-sector collaborations.

  • Sustainability: Measured environmental responsibility, local employment, and positive community impact.

  • Scalability: The potential for these initiatives to be replicated in other destinations around the world.

Evaluation involves Trip.com user data, public voting (held from May 26 to June 30), and review by a panel of international tourism experts from organizations such as the European Travel Commission, Global Sustainable Tourism Council, and the World Travel & Tourism Council (WTTC).

The awards were first introduced at Trip.com Group’s Envision 2025 Global Partner Conference and are designed to catalyze creativity and meaningful transformation across the tourism industry worldwide.

Back to top