TTG Travel Experience 2025: Tourism awakes to a New Era
By Massimo Terracina
The 62nd edition of TTG Travel Experience, organized by Italian Exhibition Group (IEG) and held at Rimini Expo Center, has once again confirmed its position as a key international event for the tourism and hospitality industry. Running alongside InOut | The Hospitality Community, the show recorded a 3% increase in attendance over 2024, continuing a positive three-year growth trend.
Strong International Turnout and Business Opportunities
«With 2,700 brands, 1,000 qualified buyers from 75 countries, 60 startups, and over 19,500 B2B meetings, TTG 2025 delivered tangible business value – said Gloria Armiri, Group Brand Manager della Tourism & Hospitality Division di Italian Exhibition Group - The event’s digital matching tool, My Agenda, and the Meet&Match format proved itself effective in connecting global demand with innovative supply».
Embracing Transformation: “Awake to a New Era”
This year’s theme, “Awake to a New Era”, invited industry professionals to explore how innovation, sustainability, and well-being are reshaping the tourism landscape. Over 200 events, spread across 7 thematic arenas, addressed top trends such as AI in hospitality, digital personalization, and the evolution of travel experiences. Notably, 41% of Italian hotels already use artificial intelligence for guest services, from booking automation to smart property management.
Tourism as an Economic Driver
In her opening remarks, Tourism Minister Daniela Santanchè emphasized the sector’s strategic importance, citing its contribution of 13% to Italy’s GDP. According to Demoskopika, Italy is expected to welcome 146 million visitors in 2025, with tourism spending projected at €185 billion—including €60 billion from foreign tourists.
Spending is also growing in food and wine tourism, now generating over €11 billion in added value, making local culinary experiences a core component of destination appeal.
A National and Regional Platform
TTG continues to serve as a showcase for Italy’s regions, many of which presented new strategies and integrated offerings combining nature, culture, and sustainability. The event reaffirmed its role as a platform for dialogue between institutions and private operators.
InOut: Wellness and Design in Hospitality
Held alongside TTG, InOut | The Hospitality Community strengthened its focus on hotels, outdoor tourism, and beach facilities, highlighting the integration of well-being, service innovation, and design. The Poolwide area spotlighted the rise of wellness tourism, blending healthy living, open-air experiences, and relaxation-centered environments.
Looking Ahead
TTG 2025 was more than a trade fair—it was a pulse-check on a changing industry. With tourism emerging as a key driver of innovation and growth, the event offered a clear vision of what lies ahead for global travel.
IEG has announced the launch of Aura, a new event dedicated to high-end tourism, debuting in Florence in 2026. Meanwhile, TTG Travel Experience and InOut will return to Rimini from October 14–16, 2026.
