Virtuoso Impact Summit 2026 to Be Held in Madrid

The city of Madrid has been chosen to host the Virtuoso Impact Summit 2026, a prestigious event organized by Virtuoso, the world’s leading network of luxury and high-impact tourism advisors. The summit, expected to attract thousands of delegates, will position Madrid as a hub for global discussions on sustainable travel and the future of the luxury tourism industry.

Virtuoso, with more than 22,000 travel advisors across 58 countries, is known for shaping the way high-net-worth travelers choose destinations and experiences. Bringing the Impact Summit to Spain underscores the country’s growing influence as a global leader in tourism innovation and sustainability practices.

Madrid’s mayor emphasized that the summit will highlight the city’s efforts to balance tourism growth with environmental responsibility. In recent years, Madrid has invested in cultural infrastructure, eco-certified hotels, and urban regeneration projects that appeal to conscious travelers.

Industry experts predict that the event will boost Madrid’s visibility, not only as a tourist destination but also as a model for responsible tourism management. The summit will include panel discussions, workshops, and networking sessions focused on new standards for luxury travel with impact.

Spanish authorities also expect a significant economic impact, with hotels, restaurants, and cultural venues benefitting from an influx of international visitors. According to projections, the event could generate tens of millions of euros in tourism-related spending.

For Madrid, securing the Virtuoso Impact Summit 2026 reaffirms its ambition to remain at the forefront of global tourism while reinforcing its commitment to sustainability.