WTM Latin America Rolls Out App to Pump Up Exhibitors’ ROI
In each edition, WTM Latin America seeks solutions that facilitate and bring together visitors and exhibitors to generate business. For the 8th edition, which takes place from March 31st to April 2nd, at Expo Center Norte, in São Paulo, WTM Latin America launches the application Emperia, conceived with the proposal of capturing the data of visitors through the scanning of the QR-Code of the badge.
WTM Latin America's marketing manager, Thais Del Ben, considers the role that technology has played as a business facilitator. "With Emperia, information will be captured in a more fluid and organized way. This will allow networking and business to be more agile," he says.
The application is one of the novelties of the 2020 edition. The data reader collects the visitor's credential information - in compliance with the General Data Protection Law -, imports it and stores it immediately in the electronic device chosen by the user. In this way, all the information, data and contacts about the visitors are registered in a fast and sustainable way, which reduces the distribution of business cards and, consequently, influences the reduction of the use of paper, as well as organizing the data permanently.
In the application, it is possible to include notes on the content of the conversation/meeting to create an overview of the contact, as well as classify the contact from one to five stars. The leads generated can be subsequently downloaded from the link that will be sent to exhibitors at the end of each day of the event. Access to the application is free for exhibitors, and is one more tool made available by the event to increase visitor engagement and exhibitor ROI.
The difference-making feature of Emperia is that it captures and stores data off-line, that is, without the use of the Internet. This does not compromise the use of mobile or wifi data in a space with limited resources.
"We know that agility is a necessity in today's world. With Emperia, information will be available in real time, and organized simultaneously for the team in the field during the event, which further increases the amount of data captured from participants. A real advantage for the exhibitors in relation to time and new business", concludes Luciane Leite, director of the event.
The application will soon be available on the Android and iOS platforms.
WTM Latin America
31 March, 01 and 02 April 2020
Expo Center Norte - Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo
Registration for Hosted Buyers: https://latinamerica.wtm.com/en/Form/Hosted-Buyers-Programme/
WTM Latin America attracts around 9 thousand senior executives and generates approximately US$ 374 million in new business. The show takes place in São Paulo, Brazil, and has a global audience that meets and defines the direction of the travel and tourism industry. http://latinamerica.wtm.com/. Next event: March 31st to April 2nd, 2020, São Paulo.
About World Travel Market
The World Travel Market (WTM) portfolio consists of six leading B2B events on four continents. These events generate over US$ 7 billion in industry business. The events are as follows:
WTM London, the premier international event for the travel and tourism industry, is a must-see three-day exhibition dedicated to the industry worldwide. Nearly 50,000 senior industry professionals, government ministers and members of the international media visit the ExCeL London each November, and generate around £3.1 billion in travel and tourism industry contracts. http://london.wtm.com/ Next event: 4-6 November 2019 - London
T>F Travel Forward is a new travel technology event held in conjunction with WTM London and is part of the WTM portfolio of events. The next edition of the Travel Forward exhibition, conference and buyers' program will take place from 4-6 November 2019 at the ExCeL London and will showcase the latest travel and accommodation technology.
WTM Africa was launched in 2014 in Cape Town, South Africa. Around 5,000 industry professionals are participating in Africa's premier inbound and outbound travel and tourism show. WTM Africa offers a combination of proven success from hosted buyers, media, pre-arranged appointments, face-to-face networking, evening ceremonies and invited travel trade visitors. http://africa.wtm.com/. Next event: April 6-8, 2020 - Cape Town
Arabian Travel Market (ATM) is the premier international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted nearly 40,000 industry professionals representing 141 countries during its four days. The 25th ATM had more than 2,500 exhibiting companies in 12 halls of the Dubai World Trade Centre. Arabian Travel Market 2020 will take place in Dubai, from 19th to 22nd April 2020. To find out more, visit: www.arabiantravelmarket.wtm.com.
CONNECT Middle East, India & Africa is a new route development forum taking place in conjunction with Arabian Travel Market. The event will include unlimited pre-scheduled individual appointments, a conference program, panel discussions and industry briefings, as well as a special exhibition area for airports and suppliers.
About Reed Exhibitions
Reed Exhibitions is a world leader in events and reinforces the power of face-to-face meetings through information and digital tools at more than 500 events per year, held in over 43 countries and attracting more than 7 million participants. Reed events are held in the Americas, Europe, the Middle East, Asia-Pacific and Africa, and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is a member of RELX Group plc, a world leader in providing information solutions to professional clients across a range of industries.
About Reed Travel Exhibitions
Reed Travel Exhibitions, a world leader in the organization of travel and tourism events, has a growing portfolio of over 22 international trade events in the Americas, Europe, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global or regional leisure travel trade events, specializing in meetings, incentives, conferences and events (MICE), corporate travel, luxury travel, travel technology or golf, spa and ski trips. We have over 35 years of experience in organizing major travel and tourism exhibitions worldwide.