WTM London 2024 Unveils Packed Conference Program
World Travel Market (WTM) London has revealed its comprehensive conference program for 2024, featuring more than 60 sessions. The event, known as the world's most influential travel and tourism gathering, will host leading experts, ministers, and industry stakeholders, focusing on themes like regenerative tourism and transformative technologies.
This year’s programme is organized into six conference tracks: Diversity, Equity, Accessibility and Inclusion (DEAI), Geoeconomics, Marketing, Sustainability, Travel Trends, and Technology. Each track has been carefully curated by a panel of advisors to help attendees navigate the topics most relevant to them.
Following a 29% rise in session attendance last year, the 2024 conference will feature larger stages, now named after regional color schemes: Yellow Theatre in the Africa region, Orange Theatre in Asia, and Purple Theatre in Technology.
Key Events Include:
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Tuesday, November 5th: The event kicks off with the launch of the WTM World Travel Report, produced in collaboration with Oxford Economics, followed by the Technology Summit themed "Frictionless Travel," and the DEAI Summit titled "From Commitment to Action."
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Wednesday, November 6th: The 18th Ministerial Summit, in partnership with UNWTO and WTTC, will explore the role of emerging technologies in tourism. The Sustainability Summit will focus on "The Rise of Regenerative Tourism."
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Thursday, November 7th: The Marketing Summit will delve into the evolution of travel marketing in the digital era, and the event will conclude with a highly anticipated keynote address.
Juliette Losardo, WTM London’s Exhibition Director, emphasized the event's role in shaping global travel trends, stating that the programme is designed to offer transformative insights for attendees and their businesses. Confirmed speakers and partners include Bloomberg Travel, UNWTO, Trip.com, WTTC, Expedia, and the BBC, with more to be announced soon.
