23rd Annual Las Vegas International Tourism Safety and Security in June

The 23rd Annual Las Vegas International Tourism Safety and Security conference will take place this June, and in honor of the conference, this month’s Tourism Tidbits focuses on issues of security and safety.

Although the public, media, and politicians expect 100% safety and security in tourism, the reality is that total security is not wholly possible. Not only are tourism and traveling security problems often more challenging, but the tourists can also easily be frightened, and in the case of leisure travel decide simply not to visit a particular locality where there are signs of trouble.

Never forget that all travel security and safety begins with a sense of hospitality and caring. Customer service is the foundation of any security program. The most effective security is proactive rather than reactive.

Tourism security does not exist in a vacuum. That means that tourism security is part of the overall local environment. If a particular city is not safe, then eventually that insecurity will impact the local hotels, attractions and transportation systems. In today’s world security not only adds to the bottom line, it can be a major marketing tool.