Miguel Torruco Wraps Up Working Tour in California

Caribbean News…
24 September 2021 7:55pm
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Caribbean News Digital Newsroom

The Secretary of Tourism of Mexico, Miguel Torruco Marqués, wrapped up a two-day working tour of Los Angeles, California, Mexico’s top outbound market in the U.S.

With this trip, the head of the Mexican Ministry of Tourism kicked off the "Operation Knock on Doors" program in the United States in 2021, along with the Secretary of Tourism Development of Yucatan, Michelle Fridman Hirsch; the Secretary of Tourism of Guanajuato, Juan José Álvarez Brunel; the CEO of the Tourism Development Corporation of Nuevo León, Miguel Ángel Cantú González; Rubén Roa Dueñas, Undersecretary of Tourism of Baja California; and Eleazar Gamboa de la Parra, Secretary of Tourism of Durango.

Tour operators, businessmen and executives from airlines such as Aeroméxico, Volaris and Viva Aerobús also took part.

During the tour, Secretary Torruco Marqués met with the Consul General of Mexico in Los Angeles, Ambassador Marcela Celorio; tour operators from California; leaders of the Mexican-American communities in this city; investors; and with the group of 50 outstanding Mexican-American businesswomen presided over by the distinguished Rosario Marín, who served as Treasurer of the U.S. Government during the term of President George W. Bush.

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He also held a meeting with the Mexican consulates in the region: Los Angeles, San Diego, Santa Ana, San Bernardino, Oxnard, Fresno and Calexico. 

Mr. Torruco also held a press conference with the media and had several personal interviews with several of these media outlets. 

During the course of this work agenda, the head of SECTUR spoke with businessmen from the California tourism sector about the Mexican Government's plans, new and future tourism products, and took advantage of these meetings to invite them to the 45th edition of the Tianguis Turístico, to be held November 16-19 in Mérida, Yucatán.

This tour to Los Angeles will be followed later this year by others to Chicago, New York, Houston and San Antonio, states that represent 40 percent of outbound tourism to Mexico from the United States.

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