Habanos, S.A. Unveils Exclusive Cohiba Vistosos at Cannes TFWA Exhibition

03 October 2024 10:30pm

Habanos, S.A. introduced the new Cohiba Vistosos vitola (53 ring gauge x 145 mm length) at the TFWA World Exhibition & Conference in Cannes, France.

This parejo-shaped cigar, featuring a distinctive "pigtail" and unique dimensions, comes in a travel humidor with 10 Habanos, "Totally Handmade with Long Filler," made from carefully selected leaves from the renowned Vuelta Abajo* region in Pinar del Río*, Cuba*, the world’s premier tobacco-growing area.

This exclusive product will be available only through Duty Free and Travel Retail channels, reaffirming Habanos, S.A.’s dedication to offering unique products for discerning aficionados around the world.

During the event, Maritza Carrillo González, Co-president of Habanos, S.A., stated: "This year, 2024, marks an especially significant moment for us as we celebrate Habanos, S.A.'s 30th anniversary. This milestone has inspired us to continue innovating with the same dedication that has guided us through these three decades. We are proud to unveil the newest addition to our prestigious Cohiba brand, the Cohiba Vistosos."

Luis Sanchéz-Harguindey, Co-president of Habanos, S.A., added: "Since the pandemic, one of our key objectives has been to restore pre-2020 business volumes in these channels. We've introduced exclusive formats and presentations, such as travel humidors and collector’s editions, to meet that goal. In 2023, Duty Free and Travel Retail channels saw an almost 8% increase in sales value compared to 2022, accounting for 19% of Habanos’ total market value."

The elegant and practical Cohiba Vistosos travel humidor is perfect for travelers seeking a premium smoking experience, further enhancing Cohiba’s reputation for quality and distinction. This new vitola is set to become a favorite among the world’s most discerning cigar enthusiasts.

At the TFWA World Exhibition & Conference, held at the Palais des Festivals et des Congrès in Cannes, attendees also had the opportunity to see other exclusive Duty Free and Travel Retail releases, such as Hoyo de Monterrey Destinos and Quai D'Orsay Imperiales, further establishing Habanos, S.A.’s leadership in the global premium tobacco market.

*Protected Appellations of Origin (P.A.O.)