First World Conference on Food Tourism Coming to China

Europe Asia global link exhibitions (EAGLE) – a joint-venture of Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and DISCOVERYMICE form an alliance for organizing the 1st World Conference on food tourism to be held in China, in Chengdu, from September 5th simultaneously with the Travel Trade Market 2018 (TTM).

DISCOVERYMICE is a member of the UNWTO, and is a leader in organizing international tourism conferences in South Korea, the Philippines, Malaysia, Cambodia and Laos.

The Chengdu Conference is expected to host 100 local and international delegates at the TTM.

Theme of the event is evolution and new types of food culture in the next ten years, strategic impact in the development of gastro-tourism, importance of belonging to UNESCO Creative Cities for food culture, and traditions, heritage, food, digital and promotion of culinary tourism.

Chengdu is renowned as a historical city of gastronomy and birthplace of many culinary traditions.

The 1st World Food Tourism Conference is a major step towards the establishment of a cooperation platform on food tourism in the Asia Pacific region. Aligned with the UNWTO goals, it supports tourism stakeholders and member states’ initiatives in pursuing the United Nations Sustainable Development Goals (SDG).