FITUR 2016 Set New Record High with 62 Million Social Network Users

The FITUR 2016 staging, held from 20 to 24 January, also achieved its best results in the digital domain on social media. A total of 62 million users shared content through the official #FITUR2016 hashtag during the five days of the event.

In fact, figures for followers of the Trade Show were 87,700 on Facebook, 59,900 on Twitter and 78,300 uploads on YouTube.

A growing audience that has prompted the Trade Show, together with the HEY AV agency, which is responsible for FITUR’s digital strategy, to launch a survey of trends and consumer habits among the users of its social networks through the ¿Eres un turista 3.0? (Are you a 3.0 tourist?) app.

The results allow us to learn first-hand about the habits in the world of tourism as well as the principal apps being used by FITUR followers to choose and decide on their trips as well as to establish which are the principal social networks on which they share their travel experiences.

When asked: how do you search for trips that may be of interest to you?, 26.65 percent of users who participated choose their own tourism fair app; 48.83 percent prefer to do it on travel blogs, while 27.55 percent research their trip on traveller communities.

When asked about the tourism platform through which they book their trip, 26.39 percent of FITUR followers do so through a digital operator; 32.41 percent through a trip comparison site and 41.20 percent choose the main website of the transport company or the hotel.

Once they have booked their trip, 31 percent chooses the requisite tours at destination by taking advice from blogs; 36.11 percent from downloadable travel guide apps and 32.87 percent from traveller communities.

When answering: which app do you use to move around the city?, 44.44 percent use a rent-a-car app; 27.31 percent a bicycle rental app and 28.24 percent use a car-share app.

The study also asked about which leisure activities they booked through an app. These were their answers: restaurants accounted for 37.79 percent of our followers’ answers; active sport for 10.42 percent and tickets for music spectacles 51.85 percent.

To finish, and to define even further the type of user attracted to FITUR’s Facebook page, the social networks used by our followers for sharing their trip with friends are Foursquare, accounting for 3 percent; 34.72 percent use Instagram; and Facebook is the overwhelming favorite among our followers, 62.27 percent of whom use this social network.