FITUR to Launch First Official International Daily in 2016

FITURFITUR Daily S will comprise a total of five editions. The first will appear two weeks before the start of the trade show in digital form, three live issues will be available during the event days from 20 to 23 January 2016 in printed and online versions and the remaining edition will appear two weeks after the end of the show in digital form. The magazine will also be available every morning of the event at a total of 60 Madrid hotels.

“The aim of FITUR is to act as a true ‘hub’ for the industry, in terms of networking, but also in terms of information and education of the market,” says Ana Larranaga Director of FITUR. “We chose to partner with Cleverdis for the production of FITUR’s first international show daily due to the fact that their philosophy of ‘information intelligence’ is totally in harmony with that of our show. I am convinced this publication will add great value to the visitors’ time at FITUR.”

“Over the years, we have come to recognize the fact that the best way to help a market grow and flourish is through an improved flow of information, enabling trade professionals to make wiser decisions,” says Gérard Lefebvre, President and CEO of Cleverdis. “Of course exhibitors come to a trade show to grow their market share, but thanks to a properly constructed show daily, they can share in a ‘bigger pie’ and also grow their own share even further.”