Guatemala Comes to FITUR with Promotional Blitz as Luring Travel Destination

Guatemala’s Tourism Institute (INGUAT) is already rolling out an across-the-board tourism promotion as a major allure for travelers from everywhere under the sun and the setting handpicked for that advertising effort is the now-unfolding International Tourism Fair in Madrid (FITUR).

INGUAT chairman Julio Orozco told press members in Madrid that Guatemala’s delegation of top public officials and private-sector businesspeople have been waiting for this year’s FITUR edition to toss one of the largest promotional endeavors that Central American nation has ever carried out.

Mr. Orozco pointed out that FITUR opens a window of opportunity for Guatemala to showcase its assorted array of tourist products and offers that range from culture and nature to history and adrenalin-pumping adventure.