Jamaica Hopes to See Cruise Travel Grow in 2018

Jamaica's Tourism Minister, Edmund Bartlett says that a key outcome of his recent discussions with cruise officials in Miami Florida, is that they are keen on deepening their relationships with the island for 2018.

Cruise marketing is a key initiative of the Ministry of Tourism and forms a major part of its strategic move to further boost cruise arrivals.  This trip therefore forms part of the aggressive cruise marketing efforts being undertaken by the Ministry through the Jamaica Tourist Board (JTB) to further develop and improve the sector.

Bartlett’s trip to the United States also forms part of the Ministry’s new initiative to assure key stakeholders from important markets in the United States, the United Kingdom, and Canada that Jamaica is still a vibrant vacation choice, despite the state of public emergency in the parish of St James.

Bartlett also used the opportunity to meet with members of the JTB Miami team to discuss new measures that can be taken to improve the digital marketing of the destination. He disclosed that there will be a full overhaul of the JTB website, social media platforms and all other digital platforms, with the aim of making them more cutting edge.

Bartlett was joined by Senior Advisor/ Strategist, Delano Seiveright and Head of Cruise at the Jamaica Vacations Ltd. (JAMVAC), Francine Haughton.

He will later travel to San Juan, Puerto Rico with Executive Director of the Tourism Product Development Company, Dr. Andrew Spencer to attend the Caribbean Travel Marketplace (CTM), which is the largest Tourism Marketing event in the Caribbean.

Source: Loop Jamaica