Minube Launches the Minube School for Professionals at FITUR 2012

The social web site, minube.com, will take advantage of its presence at FITUR 2012 (January 18-22) to launch its Minube School initiative, consisting of a series of conferences whose purpose is to train members of the tourist industry so that they make the very most of the Internet and adapt their products and services to a new target made up of "social" travelers.

The conferences will take place on the days set aside for members of the industry (from 18 to 20 January) in a room located alongside the minube stand. The main speaker will be Pedro Jareño, the Marketing and Communication Head at minube.com.

These meetings, of half an hour in duration, will focus on aspects such as the changing habits of travelers and the importance of new technologies regarding the behavior of these travelers. It will also analyze the best strategies when it comes to gaining access to this target group via the Internet.

The conferences will also tackle the best means of establishing a dialogue between institutions, companies, tourist destinations and travelers. For their part, those professionals who are least familiar with the latest new technologies will enjoy a series of talks in which they can discover the basic steps that a company should take on the Internet.