New Luxury Travel Review Website Makes Official Debut on July 1
A new website focused on delivering curated luxury travel information to affluent travelers makes its official debut July 1. Luxury Travel Intelligence (LTI), which has been in a soft opening for the past two months, is being positioned as a members-only website delivering comments and information from a much more qualified base of luxury travelers and luxury travel experts than other travel review websites. Members must pay for access to the website, which does not offer a booking capability.
According to a report in the Financial Times: “LTI provides information on the world's best hotels, restaurants and bars from a panel of experienced travelers and industry insiders. It's like TripAdvisor, only written by people who actually know what they're talking about.”
LTI founders Michael and Jan Crompton have been active world travelers themselves over the past 30 years. But they felt they were making their major travel decisions based on often flimsy and out-of-date information from review websites with comments that they didn’t necessarily trust. So, they decided to do something about it.
Michael Crompton previously founded Landround Plc, one of the world’s largest travel promotions organizations and one of Forbes “Best under a Billion” global companies. Landround plc, based in Chester, United Kingdom, focused on designing, promoting and distributing travel reward programs and travel promotional voucher incentives. It also operated as a travel agency and tour operator and sold hotel directories.
LTI has a team of 20, an advisory board of luxury travel experts and a goal to deliver the most detailed and accurate luxury travel information in the market. LTI’s experienced team of researchers, located around the world, review hotels, restaurants, nightlife and destinations. If a hotel, restaurant, spa or club fails to meet their standards, it is simply excluded from the website. They focus on delivering detailed and insider-style Intelligence on the places that do make the LTI list.
Members who join for a fee get an online Members Suite, giving unlimited access to LTI reports and Intelligence. Everything is digitally layered, so they can refer to the headline detail then get as much insight as they need. LTI can be found at www.lti-members.com.
LTI is a global digital resource for those seeking the best in luxury travel. It aims to provide complete and truthful information on top hotels, restaurants, spas and nightlife. If features a clean format and design focused on delivering quality intelligence in a concise manner. Each personalized Members Suite provides access to all LTI reports and Intelligence, with more than 20 new reports on top destinations set to be released each year.
LTI also is developing LTI Intellimages of top hotels and destinations as well. Reviews are produced by a team of experienced and knowledgeable LTI researchers located around the world, all guided by the LTI Advisory Board, composed of luxury travel experts.
To help kick off the new website, Crompton is offering 80,000 LTI Gift Cards (each a $300 value) that he is giving away to qualifying consumers through top luxury travel brands and travel agents. These may be used in payment for LTI membership. Crompton is already talking to several luxury travel organizations that are interested in taking advantage of this offer.
Source: Travel Pulse, http://www.travelpulse.com/new-luxury-travel-review-website-makes-official-debut-july-1.html