Over 108 Million Users Following FITUR on Twitter, Facebook

The Madrid International Tourism Fair (FITUR 2013) kicked off Wednesday and is expected to generate over 62,000 messages through social networks. The major tourism event has just published, as in the previous edition, the estimated social media monitoring figures of the participating companies.

The study carried out by Hey AV, Social Media agency responsible for FITUR’s online marketing plan, analyses the internet presence of 841 tourism companies exhibiting at the fair, and therefore offers a true reflection of the habits of the sector.

In this edition, the number of fans on Facebook of the participating companies adds up to 93.5 million (a 243% increase over the previous year) and on Twitter a 219% growth is observed with 14.8 million followers, representing a total of 108 million followers between all the participants at FITUR.

The growth rates are mirrored in the evolution of FITUR in social networks, which now has 73,000 followers between Facebook, Twitter and its LinkedIn discussion group (well ahead of its competitors in the world). In recent months, their strategy has been based on supporting the tourism professional, with a specific focus on the Latin American audience.

The report "Social Media Applications in the Tourism Sector" accounts for the great importance that the tourism industry gives to their social networking activities. It will be presented on February 2 at Social Media Sharing, FITUR’s II Conference on Social Media Experiences. Those interested in attending can register via smsharing.com.

The conference will feature the participation of online strategy and community representatives of leading companies such as Iberia, Ushuaia, Room Mate Hotels, Proexport Colombia, Tourism of Cantabria and blogger Paco Nadal, among others.