Royal Caribbean Enhances Crown & Anchor Guest Loyalty Program

Royal Caribbean International is making enhancements to its Crown & Anchor Society loyalty program. Among the new offerings, which began rolling out on June 1, is that members can book cruises onboard and receive an onboard credit for their future sailing.

Members also can apply their Crown & Anchor Society savings certificates to onboard bookings, receive priority notification of exclusive member specials, and receive added-value offers in the Ultimate Value Booklet.

Royal Caribbean does not automatically enroll every new guest in the Crown & Anchor Society; cruisers must sign up for the program once they have sailed with the line. The new Onboard Booking Bonus can be used with either a Crown & Anchor Savings Certificate or a Balcony and Suite Discount (the latter applicable for Platinum, Diamond or Diamond Plus members).

Travel agents will continue to earn commission for onboard bookings.
An additional Crown & Anchor Society Loyalty Staff member also has been appointed aboard each ship to offer personal service. Loyalty Staff members can help answer member guests’ questions and help them reserve future cruises to take advantage of the new and enhanced vacation offers, available only to members of the Crown & Anchor Society.

Crown & Anchor Society members also will receive priority notice of new developments, special events and last-minute offers; their travel agents will be notified simultaneously. The Ultimate Value Booklet has been enhanced with onboard savings for beverages, Internet packages, photos and logo merchandise.