The voyages are offered on the Carnival Dream, Carnival Glory and Carnival Sunshine which depart from Long Beach, California; Port Canaveral, Florida and San Juan, Puerto Rico to more than two dozen tropical destinations including St. Kitts.

With interests already in airlines, space tourism, hotels and trains, the Branson family’s investment group announced that it is partnering with investment firm Bain Capital to form Virgin Cruises, a South Florida-based company that plans to operate two ships.

The company’s Celestyal brand, launched at World Travel Market in London in November, defines the “heavenly” cruises and real Greek experience passengers enjoy when they sail with Celestyal.