Spain´s FITUR keeps flexing its muscles and strengthening as the world´s number-two tourism and travel fair, trailing only behind Berlin´s ITB. However, the economic impact of the Madrid event is hard to assess, according to FITUR´s chief Ana Larrañaga.
Recent stats revealed by the fair´s organizers lay bare that approximately 87 percent of participants to previous editions have expressed satisfaction with the positive outcomes of the tradeshow.