
Saudi Arabia has soared to third place globally for international arrivals, experiencing a staggering 61% increase in tourism during the first nine months of 2024 compared to 2019, according to a UN Tourism report.

Christmas is the season of joy, lights, and a dazzling display of holiday cheer. Around the world, towns and cities transform into magical wonderlands, enchanting visitors with their extraordinary decorations.

As the busiest and costliest holiday travel season in years unfolds, travelers face challenges like delays, cancellations, and seasonal illnesses.

With 1.3 billion people worldwide experiencing significant disabilities and a rapidly aging global population, accessible tourism represents a vast, largely untapped market.

The global tourism sector welcomed 1.1 billion international travelers during the first nine months of 2024, reaching 98% of its pre-pandemic activity, according to the World Tourism Barometer by UN Tourism.

UN Tourism and China’s Ministry of Culture and Tourism have further strengthened their strategic partnership as they work together to champion the sector’s role as a driver of international cooperation and development.