World Tourism Day, celebrated annually on September 27, is an important global observance that shines a spotlight on the economic, social, and cultural significance of tourism. Established in 1980 by the UN Tourism, the day encourages nations to reflect on the potential of tourism to foster mutual understanding, sustainable development, and peaceful global relations.

This fall, plan an unforgettable family adventure in Nashville's Big Back Yard, where stunning landscapes and vibrant small towns invite visitors to create lifelong traditions.

The World Committee on Tourism Ethics (WCTE), an impartial body reporting directly to the World Tourism Organization (UN Tourism) General Assembly, met under interim chair and with a new composition.

WTTC President and CEO Julia Simpson stressed the urgent need for action to address these inequalities, calling for investments in skills, inclusive policies, and entrepreneurship to drive sustainable employment.

The G20 economies must lead the way in ensuring tourism fulfils its huge potential to build a fairer and more sustainable future for people and planet.

Greece has launched a new tourism campaign in collaboration with TikTok to modernize its tourism marketing strategy.