Sabre, Google Develop AI Technology for Travel
The technology, known as Sabre Travel AI, is infused with Google's state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalized content more quickly, deliver personalized content that better meets the demands of today's traveler, and create expanded revenue and margin growth opportunities. The Company is integrating Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021.
Sabre Travel AI will deliver next-generation technology advancements that enrich products across the Sabre retail, distribution and fulfillment portfolio. Specifically, Sabre Travel AI capitalizes on Google Cloud AI solutions and automated machine learning tools that sense, analyze and predict consumer behaviors – using real-time shopping information and sophisticated travel-specific business insights.
This game-changing innovation is designed to enable airlines, agencies, corporations, hoteliers and other travel partners to take their retailing and digital customer experience strategies to the next level. By delivering the right offer, at the right time across all relevant channels, they will be positioned to deliver tailored personalization to travelers that should drive higher conversion rates and build traveler loyalty.
Beyond retailing, customers will be able to power distribution strategies across all channels with the same unified approach and even deploy these Travel AI powered solutions in airports or mobile apps to better serve the traveler. For more information on these capabilities visit http://your.sabre.com/SabreTravelAI.
In the future, we expect that Sabre customers will be able to seamlessly integrate their own proprietary solutions with Sabre's new Travel AI to create true differentiation in the marketplace.
Sabre Travel AI will provide access to cloud-based, advanced technology tools to help prepare and store data sets, augment them with customer proprietary or other third party databases, rapidly test and learn with experimentation frameworks, develop and deploy proprietary machine learning models, understand model performance and quickly optimize and deploy new solutions in a scalable environment.
Sabre Travel AI will help to accelerate the Company's digital transformation by developing critical products and solutions focused on its customer's current and future needs.
The Company also stated that its strategic partners, like Google, will not have the right to access or use any of the Company's or its customer's data. How that data resides in Google Cloud is managed by the Company.